{"title":"Jerkbaits","description":null,"products":[{"product_id":"voyager","title":"Voyager","description":"\u003cp class=\"p1\"\u003eThe VOYAGER strong wobble, elongated minnow-style body, and quick-diving lip were created with mid-depth trolling in mind. Built to reach depths up to 15 feet with a natural swim action that perfectly imitates baitfish swimming over weeds and rocks, the attraction radius of the Voyager 15 in the mid-water column is enhanced with EBS Technology\u003cspan class=\"s1\"\u003eTM\u003c\/span\u003e, which emits the actual biological sounds of baitfish. The VOYAGER 15 is also great for casting and retrieving when depth control to the 10- to the 15-foot zone is critical. The Voyager 15 uses premium components that make this lure a must-have \"Fish Catching Machine\" in your predator-hunting arsenal. Built with 2mm wire-through construction.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Float Back\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"134\" height=\"147\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Carp\/Suckerfish \/ Perch Sound","offer_id":53803991335206,"sku":"LURE-848927070511","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":53803991367974,"sku":"LURE-848927070535","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":53803991400742,"sku":"LURE-848927070634","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":53803991433510,"sku":"LURE-848927070658","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":53803991466278,"sku":"LURE-848927070696","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":53803991499046,"sku":"LURE-848927070719","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":53803991531814,"sku":"LURE-848927070726","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53803991564582,"sku":"LURE-848927070863","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black and Orange \/ Perch Sound","offer_id":53803991597350,"sku":"LURE-848927070870","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":53803991630118,"sku":"LURE-848927070887","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":53803991662886,"sku":"LURE-848927070894","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":53803991695654,"sku":"LURE-848927070900","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":53803991728422,"sku":"LURE-848927070955","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/7051profile_HOOKS.png?v=1788315927"},{"product_id":"walleye-jerkbait-136","title":"Walleye Jerkbait 136","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eModel 136 Walleye\/Pike\u003c\/span\u003e\u003c\/strong\u003e Lure is designed for both casting and trolling applications, delivering a highly effective baitfish profile that consistently attracts predatory fish. Its pronounced side to side flash and swimming action closely imitate a fleeing baitfish, creating the visual triggers needed to provoke aggressive strikes from walleye, pike, bass, and other freshwater predators.\u003c\/span\u003e\u003cspan style=\"font-size: 14.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly sets the Model 136 apart is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. As the lure moves through the water, anglers can select natural forage sounds such as perch, minnow, or panfish, creating a realistic multi sensory presentation that predators can both see and hear. By combining lifelike action with authentic baitfish sounds, the Model 136 helps fish locate the lure from greater distances and commit to strikes more readily. Whether cast around structure, worked along weed edges, or trolled through open water, the Model 136 delivers the action, realism, and fish attracting power needed to consistently produce results. For anglers targeting walleye, pike, and other predators, it is a proven fish catching tool built to perform in a wide variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP:\u003cspan style=\"mso-spacerun: yes;\"\u003e  \u003c\/span\u003eThe Model 136 excels when trolled along breaklines, weed edges, and bait-rich flats where walleye and pike actively feed. Match the EBS™ sound selection to the dominant forage in your fishery and occasionally vary your speed to imitate an injured baitfish. Sudden speed changes often trigger reaction strikes from following fish. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType: \u003c\/strong\u003eJerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2' TO 5'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Suspending\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .71oz. \/ 20.14g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5.4\"\/ 13.7 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN X2 #4\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"148\" width=\"135\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Pink Crush \/ Perch Sound","offer_id":53803998937382,"sku":"LURE-848927074151","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":53803998970150,"sku":"LURE-848927074168","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":53803999002918,"sku":"LURE-848927074175","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":53803999035686,"sku":"LURE-848927074144","price":14.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":53803999068454,"sku":"LURE-848927074014","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":53803999101222,"sku":"LURE-848927074021","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":53803999133990,"sku":"LURE-848927074038","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":53803999166758,"sku":"LURE-848927074045","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":53803999199526,"sku":"LURE-848927074052","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":53803999232294,"sku":"LURE-848927074069","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":53803999265062,"sku":"LURE-848927074076","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":53803999297830,"sku":"LURE-848927074083","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":53803999330598,"sku":"LURE-848927074090","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":53803999363366,"sku":"LURE-848927074113","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":53803999396134,"sku":"LURE-848927074120","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":53803999428902,"sku":"LURE-848927074137","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":53803999461670,"sku":"LURE-848927074311","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53803999494438,"sku":"LURE-848927074861","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/7409profile_HOOKS.png?v=1788315927"},{"product_id":"jerkmaster-121","title":"JerkMaster 121","description":"\u003cp class=\"p1\"\u003eThe slow-sinking JERKMASTER 121 was designed by Team Livingston Pro Hank Cherry to dart\/slash in the 4- to 6-foot range. Cast it a country mile. The JerkMaster 121's darting action unites with EBS MultiTouch TechnologyTM, giving you a mid-depth jerkbait to draw fish from double the distance of a traditional jerkbait. The MultiTouch sound feature effectively provides 3 baits in 1.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Slow Sinking\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .54oz. \/ 15.31g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"141\" height=\"154\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Pro Green","offer_id":53804007260454,"sku":"LURE-848927015260","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":53804007293222,"sku":"LURE-848927015024","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":53804007325990,"sku":"LURE-848927015031","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":53804007358758,"sku":"LURE-848927015055","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Tennessee Shad","offer_id":53804007391526,"sku":"LURE-848927015086","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":53804007424294,"sku":"LURE-848927015154","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl Shad","offer_id":53804007457062,"sku":"LURE-848927015178","price":20.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":53804007489830,"sku":"LURE-848927015208","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Spring Craw","offer_id":53804007522598,"sku":"LURE-848927015505","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Money Clown","offer_id":53804007555366,"sku":"LURE-848927015642","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Gold Digger","offer_id":53804007588134,"sku":"LURE-848927015734","price":20.99,"currency_code":"USD","in_stock":false},{"title":"Blue Gizzard Shad","offer_id":53804007620902,"sku":"LURE-848927015185","price":20.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/1526profile.png?v=1788315938"},{"product_id":"interceptor","title":"Interceptor","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eEngineered to reach deep water quickly while producing a powerful hard vibrating swimming action, the \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eInterceptor\u003c\/span\u003e\u003c\/strong\u003e is the ultimate tool for targeting trophy pike, musky, walleye, striped bass, and other apex predators holding on offshore structure. Designed to operate in the productive 18 to 20 foot depth range, the Interceptor excels around ledges, breaklines, humps, rock piles, and deep water feeding areas where the largest predators often reside.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\" class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOnce it reaches its target depth, the Interceptor delivers a wicked side to side wobble and powerful vibration that predators can detect from considerable distances. Its stable design allows it to maintain perfect tracking even at high trolling speeds and while crossing sharp structural transitions. At the core of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure and commit to strikes. Built with rugged 2 mm wire-through construction, the Interceptor is designed to withstand the abuse of trophy-class fish while delivering exceptional depth control, durability, and fish attracting power. When targeting deep-water predators, the Interceptor is a proven fish catching machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Interceptor is at its best when trolled along deep breaklines, submerged humps, and offshore structure. Maintain bottom contact whenever possible and occasionally vary your trolling speed to trigger reaction strikes. Many of the biggest fish strike immediately after the lure changes speed, contacts structure, or deflects off bottom cover.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 18' to 20'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 2.8 mph up to 3.9 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .94oz. \/ 26.25g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.3\" \/ 10.92cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BZ #1 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"138\" width=\"126\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Tiger \/ Minnow Sound","offer_id":53804010078502,"sku":"LURE-848927078173","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":53804010111270,"sku":"LURE-848927078166","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":53804010144038,"sku":"LURE-848927078159","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":53804010176806,"sku":"LURE-848927078142","price":18.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":53804010209574,"sku":"LURE-848927078012","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":53804010242342,"sku":"LURE-848927078029","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":53804010275110,"sku":"LURE-848927078036","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":53804010307878,"sku":"LURE-848927078043","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":53804010340646,"sku":"LURE-848927078050","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":53804010373414,"sku":"LURE-848927078067","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":53804010406182,"sku":"LURE-848927078074","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":53804010438950,"sku":"LURE-848927078081","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":53804010471718,"sku":"LURE-848927078098","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":53804010504486,"sku":"LURE-848927078111","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":53804010537254,"sku":"LURE-848927078128","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":53804010570022,"sku":"LURE-848927078135","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Speckled Trout \/ Original Sound","offer_id":53804010602790,"sku":"LURE-848927078326","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Copperhead \/ Shad Sound","offer_id":53804010635558,"sku":"LURE-848927078371","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Whitefish \/ Herring Sound","offer_id":53804010668326,"sku":"LURE-848927078531","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Citrus Sparkle \/ Shad Sound","offer_id":53804010701094,"sku":"LURE-848927078548","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Hot Mustard \/ Perch Sound","offer_id":53804010733862,"sku":"LURE-848927078586","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Canadian Crush \/ Perch Sound","offer_id":53804010766630,"sku":"LURE-848927078630","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Lemonade \/ Perch Sound","offer_id":53804010799398,"sku":"LURE-848927078654","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":53804010832166,"sku":"LURE-848927078692","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger \/ Perch Sound","offer_id":53804010864934,"sku":"LURE-848927078715","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53804010897702,"sku":"LURE-848927078869","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Black And Orange \/ Perch Sound","offer_id":53804010930470,"sku":"LURE-848927078876","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Juvenile Pike \/ Perch Sound","offer_id":53804010963238,"sku":"LURE-848927078883","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Holographic Silver Shiner \/ Perch Sound","offer_id":53804010996006,"sku":"LURE-848927078890","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Gold Metallic Scale Black \/ Goby Sound","offer_id":53804011028774,"sku":"LURE-848927078906","price":18.99,"currency_code":"USD","in_stock":false},{"title":"Shimmering Shad \/ Shad Sound","offer_id":53804011061542,"sku":"LURE-848927078975","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/7816profile_HOOKS.png?v=1788315939"},{"product_id":"voyager-deep","title":"Voyager Deep","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eVoyager Deep \u003c\/strong\u003eSaltwater was engineered to reach the depths where some of the ocean’s most sought after predators live and feed. Designed to consistently operate in the 30 foot depth range, the Voyager 30 is an ideal choice for targeting tuna, kingfish, striped bass, red drum, cobia, amberjack, and a wide variety of offshore and nearshore gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eOnce at depth, the Voyager 30 delivers a powerful baitfish imitating swimming action that remains stable and effective across a wide range of trolling speeds. Whether slow trolled along structure or pulled at higher speeds through open water, the lure maintains its natural movement and fish-attracting performance. Its realistic action closely imitates common forage species such as ballyhoo, croaker, mullet, and other baitfish that saltwater predators rely on for food.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Voyager 30 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to create a realistic multi sensory presentation. By combining authentic sound with lifelike swimming action, the Voyager 30 helps predators locate the lure from greater distances and commit more aggressively than traditional trolling lures. Built for the demands of saltwater fishing, the Voyager 30 features rugged 2 mm wire through construction and premium components designed to withstand the punishment of powerful gamefish and harsh offshore conditions. When targeting deep water predators, the Voyager 30 is a true fish catching machine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 30 excels when trolled along reefs, ledges, channel edges, offshore structure, and bait concentrations where predators hold deep. Vary your trolling speed occasionally to create subtle action changes that trigger reaction strikes. The lure’s ability to maintain a natural swimming action across a broad speed range makes it especially effective when searching for active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 30'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Deep Diver\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 8 mph up to 11.5 mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 2.8oz. \/ 79.38g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 6.3\" \/ 16.oocm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC PS, 4\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"137\" height=\"150\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Dorado","offer_id":53804011094310,"sku":"LURE-848927082262","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":53804011127078,"sku":"LURE-848927082071","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Green Mackerel","offer_id":53804011159846,"sku":"LURE-848927082101","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":53804011192614,"sku":"LURE-848927082118","price":25.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":53804011225382,"sku":"LURE-848927082125","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":53804011258150,"sku":"LURE-848927082187","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Bunker","offer_id":53804011290918,"sku":"LURE-848927082224","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":53804011323686,"sku":"LURE-848927082248","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Tuna Glow","offer_id":53804011356454,"sku":"LURE-848927082279","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":53804011389222,"sku":"LURE-848927082309","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":53804011421990,"sku":"LURE-848927082972","price":25.99,"currency_code":"USD","in_stock":true},{"title":"Hot Head","offer_id":53804011454758,"sku":"LURE-848927082217","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/8226profile.png?v=1788315939"},{"product_id":"voyager-15-sw","title":"Voyager 15 SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eVoyager 15 Saltwater\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003ewas engineered for anglers targeting powerful game fish with mid depth, high speed trolling presentations. Featuring a strong wobble, elongated minnow style body, and quick diving lip, the Voyager 15 is designed to reach depths of up to 15 feet while maintaining a natural swimming action that closely imitates fleeing baitfish. It is an ideal choice for targeting tuna, kingfish, redfish, black drum, snook, striped bass, and other saltwater predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the core of the Voyager 15 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. The lure emits the actual biological sounds of common saltwater forage species such as croaker, mullet, mackerel, and bunker, creating a realistic multi sensory presentation that helps predators locate the bait from greater distances. Combined with its aggressive wobble and natural swimming motion, the Voyager 15 becomes an exceptionally effective fish-attracting tool in both clear and stained water conditions. \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eIn addition to trolling, the Voyager 15 performs exceptionally well when casting and retrieving around structure, channels, jetties, and bait schools where precise depth control in the 10 to 15 foot range is critical. Built with rugged 2 mm wire through construction and premium saltwater-grade hooks, the Voyager 15 is designed to handle the toughest saltwater predators while delivering consistent fish catching performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 15 excels when trolled along bait schools, channel edges, reefs, and offshore structure. Match your trolling speed to local forage activity and occasionally make subtle speed changes to trigger reaction strikes. When casting, allow the lure to reach its running depth before beginning a steady retrieve to maximize time in the strike zone.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong VMC PS, 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"128\" height=\"140\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Green Mackerel","offer_id":53804011585830,"sku":"LURE-848927081104","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Mackerel","offer_id":53804011618598,"sku":"LURE-848927081111","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":53804011651366,"sku":"LURE-848927081074","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Black Back Chrome Shad","offer_id":53804011684134,"sku":"LURE-848927081050","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Mullet","offer_id":53804011716902,"sku":"LURE-848927081128","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":53804011749670,"sku":"LURE-848927081180","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Blue Sardine","offer_id":53804011782438,"sku":"LURE-848927081197","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Bunker","offer_id":53804011815206,"sku":"LURE-848927081227","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Red Black","offer_id":53804011847974,"sku":"LURE-848927081241","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Dorado","offer_id":53804011880742,"sku":"LURE-848927081265","price":21.99,"currency_code":"USD","in_stock":true},{"title":"Ballyhoo","offer_id":53804011913510,"sku":"LURE-848927081302","price":21.99,"currency_code":"USD","in_stock":false},{"title":"Hot Head","offer_id":53804011946278,"sku":"LURE-848927081210","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/8110profile.png?v=1788315939"},{"product_id":"voyager-15-walleye","title":"Voyager 15 Walleye","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eVoyager 15\u003c\/span\u003e\u003c\/strong\u003e was engineered specifically for anglers targeting predators in the productive mid depth zone. Featuring a strong wobble, elongated minnow style profile, and quick diving lip, the Voyager 15 is designed to reach depths of up to 15 feet while maintaining a natural swimming action that closely imitates baitfish moving over weeds, rocks, and submerged structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eBuilt for both trolling and casting applications, the Voyager 15 excels when precise depth control in the 10 to 15 foot range is critical. Its realistic action and consistent tracking allow anglers to effectively cover water while presenting a lifelike target to walleye, pike, musky, striped bass, and other predatory species. At the core of the Voyager 15 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits the actual biological sounds of baitfish to help predators locate the lure from greater distances. The combination of natural swimming action, realistic sound, and premium components creates a powerful fish attracting system that consistently produces strikes. Whether trolling expansive flats or casting key structure, the Voyager 15 is a true fish catching machine built for serious predator anglers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Voyager 15 shines when trolled along weed edges, breaklines, and rocky structure where predators use the mid water column to ambush prey. Occasionally vary your trolling speed to enhance the lure’s action and trigger reaction strikes. When casting, allow the bait to reach its running depth before beginning a steady retrieve to maximize time in the strike zone.\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 15'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e 6 mph up to 8 mph\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 1.09oz. \/ 30.89g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.7\" \/ 11.94cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 1\/O X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"120\" height=\"131\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":53804017713446,"sku":"LURE-848927011743","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":53804017746214,"sku":"LURE-848927011750","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":53804017778982,"sku":"LURE-848927011767","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":53804017811750,"sku":"LURE-848927011774","price":18.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":53804017844518,"sku":"LURE-848927070016","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":53804017877286,"sku":"LURE-848927070023","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":53804017910054,"sku":"LURE-848927070030","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":53804017942822,"sku":"LURE-848927070047","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":53804017975590,"sku":"LURE-848927070054","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":53804018008358,"sku":"LURE-848927070061","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":53804018041126,"sku":"LURE-848927070078","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":53804018073894,"sku":"LURE-848927070085","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":53804018106662,"sku":"LURE-848927070092","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":53804018139430,"sku":"LURE-848927070115","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":53804018172198,"sku":"LURE-848927070122","price":18.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":53804018204966,"sku":"LURE-848927070139","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/10610profile_HOOKS.png?v=1788315997"},{"product_id":"walleye-shad-90","title":"Walleye Shad 90","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eModel 90 Walleye\u003c\/span\u003e\u003c\/strong\u003e Lure is a versatile hard bait designed to excel in both casting and trolling applications. Built to imitate injured or fleeing baitfish, the Model 90 produces a natural swimming action that consistently triggers strikes from walleye, bass, pike, and other predatory species. Its realistic profile and lifelike movement make it an effective choice in a variety of water conditions and fishing situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat sets the Model 90 apart is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can select natural forage sounds such as perch, minnow, or panfish, creating a presentation that not only looks like prey but sounds like prey as well. These authentic baitfish sounds help attract predators from beyond their visual range, increasing the lure’s ability to trigger strikes in both clear and stained water. Whether casting around structure, working weed edges, or trolling open-water areas, the Model 90 EBS combines realistic action, natural baitfish sounds, and proven fish catching performance to help anglers consistently put more fish in the boat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Match the EBS™ sound selection to the primary forage species in your fishery and vary your retrieve or trolling speed throughout the day. The Model 90 often produces its biggest strikes immediately after a speed change, when it imitates an injured baitfish trying to escape.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e Troll to 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .51oz. \/ 14.46g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.5\" \/ 8.89cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e VMC BN X2 #4\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"134\" height=\"147\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Tiger \/ Minnow Sound","offer_id":53804022268198,"sku":"LURE-848927088172","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":53804022300966,"sku":"LURE-848927088165","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":53804022333734,"sku":"LURE-848927088158","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":53804022366502,"sku":"LURE-84892788141","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Kiwi \/ Perch Sound","offer_id":53804022399270,"sku":"LURE-848927088042","price":14.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":53804022432038,"sku":"LURE-848927088011","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":53804022464806,"sku":"LURE-848927088028","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":53804022497574,"sku":"LURE-848927088035","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":53804022530342,"sku":"LURE-848927088059","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":53804022563110,"sku":"LURE-848927088066","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":53804022595878,"sku":"LURE-848927088073","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":53804022628646,"sku":"LURE-848927088080","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":53804022661414,"sku":"LURE-848927088097","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":53804022694182,"sku":"LURE-848927088110","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":53804022726950,"sku":"LURE-848927088127","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":53804022759718,"sku":"LURE-848927088134","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":53804022792486,"sku":"LURE-848927088318","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53804022825254,"sku":"LURE-848927088868","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804022858022,"sku":"LURE-848927088189","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":53804022890790,"sku":"LURE-848927088226","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Red Chrome","offer_id":53804022923558,"sku":"LURE-848927088257","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner","offer_id":53804022956326,"sku":"LURE-848927088288","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":53804022989094,"sku":"LURE-848927088783","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Purple Hitch","offer_id":53804023021862,"sku":"LURE-848927088615","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger","offer_id":53804023054630,"sku":"LURE-848927088691","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":53804023087398,"sku":"LURE-848927088738","price":13.49,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch","offer_id":53804023120166,"sku":"LURE-848927088998","price":13.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/8816profile_HOOKS.png?v=1788316008"},{"product_id":"stick-master-127","title":"Stick Master 127","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eSTICKMASTER 127 \u003c\/strong\u003eis a versatile 127mm (5-inch) jerkbait that can be fished in more ways than traditional jerkbaits. Building on the proven success of the original StickMaster, this slightly larger version gives anglers the ability to generate more strikes while completely motionless, as Livingston’s proven EBS Baitfish Sound Technology™ continues calling fish in even on the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe STICKMASTER is also the only jerkbait in the Livingston lineup that features a subtle float back action, creating a unique presentation that often triggers reaction strikes from pressured predator fish. The combination of lifelike action, slight float back movement, and real biological baitfish sounds makes the STICKMASTER 127 irresistible to bass, walleye, and other gamefish. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned to draw fish in from three times the distance of traditional lures, the STICKMASTER 127 delivers unmatched versatility and fish catching performance in a premium jerkbait platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEthan Greene Pro Tip: Work the STICKMASTER 127 with sharp jerks followed by long pauses to take full advantage of its unique float back action. Many strikes occur while the bait is sitting nearly motionless and emitting real biological baitfish sounds. Ideal for targeting suspended bass, and pressured fish around points, grass edges, docks, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 0- 4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .89oz. \/ 25.23g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5\" \/ 12.7cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"131\" height=\"143\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":53804021350694,"sku":"LURE-848927026037","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Black Back Chrome Shad","offer_id":53804021383462,"sku":"LURE-848927026051","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Tennessee Shad","offer_id":53804021416230,"sku":"LURE-848927026082","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Candy Shad","offer_id":53804021448998,"sku":"LURE-848927026105","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804021481766,"sku":"LURE-848927026174","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":53804021514534,"sku":"LURE-848927026310","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":53804021547302,"sku":"LURE-848927026334","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/2603profileHooks.png?v=1788315997"},{"product_id":"jerkmaster-10","title":"Jerkmaster 10\"","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/0PahxJ0o898?si=xX2w3pckno_IaHJE\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJerkMaster 10\u003c\/span\u003e\u003c\/strong\u003e is a premium slow-rising jerkbait engineered for anglers targeting trophy musky, pike, and other apex predators. Measuring 10 inches (254 mm) and weighing 4.5 oz., the JerkMaster 10 is designed to operate in the productive 6 to 9 foot depth range, where its aggressive darting and slashing action triggers powerful reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAn advanced internal weight transfer system allows anglers to launch the lure exceptional distances, covering more water and reaching fish that other jerkbaits simply cannot. During the retrieve, the JerkMaster 10 responds to rod sweeps and pauses with erratic side to side movements that closely imitate a wounded baitfish attempting to escape. At the core of the JerkMaster 10 is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which emits natural baitfish sounds that help predators locate the lure from greater distances than traditional jerkbaits. The combination of lifelike action, long-casting performance, and realistic sound makes the JerkMaster 10 a deadly tool for targeting large predators in a variety of conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: Fish the JerkMaster 10 with long rod sweeps followed by controlled pauses to maximize its darting action and slow rise. In cooler water or when fish are following, extend your pauses to give predators more time to commit. Many strikes occur immediately after the lure changes direction or begins to rise during the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6' to 9'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Medium Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 4.51oz. \/ 127.86g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 9.88\" \/ 25.4cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 3X Strong, VMC BZ 3\/O X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eJerkmaster 254\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"142\" height=\"155\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Shiner \/ Perch Sound","offer_id":53804024463654,"sku":"LURE-848927009832","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":53804024496422,"sku":"LURE-848927009849","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":53804024529190,"sku":"LURE-848927009825","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":53804024561958,"sku":"LURE-848927009818","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad \/ Shad Sound","offer_id":53804024594726,"sku":"LURE-848927057031","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Matte Tiger \/ Perch Sound","offer_id":53804024627494,"sku":"LURE-848927057697","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Cisco \/ Cisco Sound","offer_id":53804024660262,"sku":"LURE-848927057796","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53804024693030,"sku":"LURE-848927057864","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":53804024725798,"sku":"LURE-848927057994","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Green Perch \/ Perch Sound","offer_id":53804024758566,"sku":"LURE-848927009474","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire Perch \/ Perch Sound","offer_id":53804024791334,"sku":"LURE-848927009467","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Red Rover \/ Perch Sound","offer_id":53804024824102,"sku":"LURE-848927009450","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt\/ Shad Sound","offer_id":53804024856870,"sku":"LURE-848927012719","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad \/ Shad sound","offer_id":53804024889638,"sku":"LURE-848927012702","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/jerkmaster254Rambowsmeltlargehookpreditor.jpg?v=1788315998"},{"product_id":"monster-mike-jerkmaster-jr","title":"Monster Mike - JerkMaster Jr.","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER JR.\u003c\/strong\u003e, measuring just over 3.8 inches and weighing .41 oz., was designed to deliver an aggressive darting and slashing action in the 2- to 4-foot depth range. Its erratic movement and slow-sinking profile perfectly mimic a dying shad, making it irresistible to pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER JR. emits real biological baitfish sounds that help call fish in from 3 times the distance of traditional jerkbait. The result is a highly effective mid-depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; color: #1e1e1c; background: whitesmoke;\"\u003eRandy Howell Pro Trip: Jerk Jerk \u0026amp; long pauses are the key to triggering the bite. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.86\" \/ 9.80cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC BN #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"127\" height=\"139\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":53804025643302,"sku":"LURE-848927013266","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804025676070,"sku":"LURE-848927013273","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":53804025708838,"sku":"LURE-848927013280","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":53804025741606,"sku":"LURE-848927013297","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/14164profileHooks.png?v=1788315999"},{"product_id":"jerkmaster-jr-sw","title":"Jerkmaster Jr. SW","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eJERKMASTER JR\u003c\/span\u003e\u003c\/strong\u003e. Saltwater is a premium slow sinking jerkbait designed to target a wide range of inshore and nearshore saltwater predators. Measuring just over 3.8 inches and weighing 0.41 oz., the JERKMASTER JR. delivers an aggressive darting and slashing action in the productive 2 to 4 foot depth range. Its erratic movement and slow sinking profile closely imitate an injured baitfish, making it an irresistible target for fish actively feeding in shallow water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eDesigned to mimic common saltwater forage species such as pilchards, sardines, finger mullet, glass minnows, and juvenile baitfish, the JERKMASTER JR. excels around grass flats, oyster bars, mangrove shorelines, docks, jetties, and bait schools. Sharp twitches create unpredictable side-to-side movement while pauses allow the lure to slowly sink and remain in the strike zone longer. Combined with Livingston’s exclusive EBS™ Baitfish Sound Technology, the JERKMASTER JR. emits the actual biological sounds of baitfish, helping predators locate the lure from greater distances. Whether targeting speckled trout, redfish, snook, striped bass, tarpon, jack crevalle, or other saltwater gamefish, the JERKMASTER JR. delivers the realistic action, sound, and fish-catching performance needed to consistently produce strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: Work the JERKMASTER JR. with a twitch twitch pause cadence around grass flats, oyster bars, and bait schools. Many strikes occur during the pause as the lure slowly sinks and imitates a wounded baitfish. In clear water, lengthen your pauses to give following fish more time to commit.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.8\" \/ 9.80cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC PS #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"121\" height=\"132\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Mackerel","offer_id":53804026036518,"sku":"LURE-848927004110","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Pink Back Chrome Belly","offer_id":53804026069286,"sku":"LURE-848927001164","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804026102054,"sku":"LURE-848927001409","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Skip Jack","offer_id":53804026134822,"sku":"LURE-848927001188","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":53804026167590,"sku":"LURE-848927001645","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Gold Metallic Scale Black","offer_id":53804026200358,"sku":"LURE-848927001904","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bone Cracker","offer_id":53804026233126,"sku":"LURE-848927001942","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Red White and True","offer_id":53804026265894,"sku":"LURE-848927001973","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/14011profile.png?v=1788316000"},{"product_id":"walleye-minnow-111","title":"Walleye Minnow 111","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e \u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye 111\u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003c\/strong\u003eEBS is a versatile hard bait designed for both casting and trolling applications. Featuring a sleek baitfish profile and an aggressive side to side swimming action, the Walleye 111 closely mimics the natural movement of a fleeing minnow. Its realistic action makes it highly effective for targeting walleye, bass, pike, and other predatory species in a variety of fishing conditions.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat sets the Walleye 111 EBS apart is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can choose from natural forage sounds such as perch, minnow, or panfish, creating a realistic multi sensory presentation that not only looks like prey but sounds like prey as well. These authentic baitfish sounds help attract predators from beyond their normal visual range, increasing the lure’s ability to draw strikes in both clear and stained water conditions. Whether cast around structure, worked along weed edges, or trolled through open water, the Walleye 111 EBS combines lifelike action, realistic sound, and proven fish catching performance to help anglers consistently put more fish in the boat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Walleye 111 EBS excels when trolled along breaklines, points, and deep weed edges where walleye and other predators are actively feeding. Match the EBS™ sound selection to the dominant forage species in your fishery and vary your speed occasionally to imitate an injured baitfish and trigger reaction strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Crankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e Up to 6'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e Troll from 8' to 12'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Floating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .5oz. \/ 14.17g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.3\" \/ 10.92cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, VMC BN #4\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"117\" height=\"128\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Yellow Sunrise \/ Minnow Sound","offer_id":53804030394662,"sku":"LURE-848927011781","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Pink Crush \/ Perch Sound","offer_id":53804030427430,"sku":"LURE-848927011798","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Tiger \/ Minnow Sound","offer_id":53804030460198,"sku":"LURE-848927011811","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Candy Corn \/ Perch Sound","offer_id":53804030492966,"sku":"LURE-848927011804","price":15.99,"currency_code":"USD","in_stock":true},{"title":"LimeLight \/ Minnow Sound","offer_id":53804030525734,"sku":"LURE-848927069010","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom \/ Perch Sound","offer_id":53804030558502,"sku":"LURE-848927069027","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Sherbert \/ Panfish Sound","offer_id":53804030591270,"sku":"LURE-848927069034","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi \/ Perch Sound","offer_id":53804030624038,"sku":"LURE-848927069041","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy \/ Minnow Sound","offer_id":53804030656806,"sku":"LURE-848927069058","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain \/ Panfish Sound","offer_id":53804030689574,"sku":"LURE-848927069065","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Purple Tiger \/ Panfish Sound","offer_id":53804030722342,"sku":"LURE-848927069072","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Tequila Sunrise \/ Perch Sound","offer_id":53804030755110,"sku":"LURE-848927069089","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras \/ Minnow Sound","offer_id":53804030787878,"sku":"LURE-848927069096","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Flamingo \/ Minnow Sound","offer_id":53804030820646,"sku":"LURE-848927069119","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger \/ Perch Sound","offer_id":53804030853414,"sku":"LURE-848927069126","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread \/ Perch Sound","offer_id":53804030886182,"sku":"LURE-848927069133","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad \/ Shad Sound","offer_id":53804030918950,"sku":"LURE-848927069157","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53804030951718,"sku":"LURE-848927069140","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/10710profile_HOOKS.png?v=1788316021"},{"product_id":"jerkmaster-121c","title":"JerkMaster 121C","description":"\u003cp class=\"p1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ckH5i-GqWAc?si=1IN7XbLnzfVv23YA\" height=\"315\" width=\"560\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking JERKMASTER 121C, designed by Team Livingston Pro Hank Cherry, was engineered to deliver an aggressive darting and slashing action in the 4 to 6 foot depth range. Featuring an advanced internal weight transfer system, the JERKMASTER 121 casts exceptionally long distances with outstanding accuracy, allowing anglers to efficiently cover more water and target active fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER 121 emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The deadly combination of erratic action, long pauses, and lifelike sound creates a highly effective mid depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other predator\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRandy Howell Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eWork the JERKMASTER 121C with sharp downward twitches followed by long pauses to imitate an injured baitfish struggling in the water column. The lure excels around points, grass edges, bluff walls, docks, and suspended bait schools where predator fish are feeding on mid depth forage. In colder water or pressured conditions, extend your pauses and let the EBS Baitfish Sound Technology™ continue calling fish in while the bait remains nearly motionless.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 0.55oz. \/ 15.55g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Beauty Shad","offer_id":53804031443238,"sku":"LURE-848927034025","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":53804031476006,"sku":"LURE-848927034032","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome Shad","offer_id":53804031508774,"sku":"LURE-848927034070","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Bluetreuse","offer_id":53804031541542,"sku":"LURE-848927034155","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804031574310,"sku":"LURE-848927034179","price":14.99,"currency_code":"USD","in_stock":true},{"title":"AYU","offer_id":53804031607078,"sku":"LURE-848927034193","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Ginrin","offer_id":53804031639846,"sku":"LURE-848927034209","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":53804031672614,"sku":"LURE-848927034315","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ghost Gizzard Shad","offer_id":53804031705382,"sku":"LURE-848927034391","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Spring Craw","offer_id":53804031738150,"sku":"LURE-848927034506","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":53804031770918,"sku":"LURE-848927034513","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Hitch","offer_id":53804031803686,"sku":"LURE-848927034612","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":53804031836454,"sku":"LURE-848927034643","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":53804031869222,"sku":"LURE-848927034711","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":53804031901990,"sku":"LURE-848927034803","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":53804031934758,"sku":"LURE-848927034865","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":53804031967526,"sku":"LURE-848927034780","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":53804032000294,"sku":"LURE-848927034223","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":53804032033062,"sku":"LURE-848927034001","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pink Back Chrome Belly","offer_id":53804032065830,"sku":"LURE-848927034186","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":53804032098598,"sku":"LURE-848927034841","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":53804032131366,"sku":"LURE-848927034872","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":53804032164134,"sku":"LURE-848927034889","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":53804032196902,"sku":"LURE-848927034896","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/3478profileHooks.png?v=1788316024"},{"product_id":"jerkmaster-121d","title":"JerkMaster 121D","description":"\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER 121D\u003c\/strong\u003e “Cherry Picker,” designed by Team Livingston Pro Hank Cherry, represents the next generation of high performance jerkbaits. Engineered with a unique body profile and specialized lip design, the J121D delivers an aggressive darting action capable of reaching depths up to 10 feet, making it deadly on suspended and pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAn advanced internal weight transfer system allows anglers to cast the lure with exceptional distance and pinpoint accuracy, helping cover more water efficiently. Combined with Livingston’s proven EBS Baitfish Sound Technology™, the JERKMASTER 121D emits real biological baitfish sounds that help draw fish in from three times the distance of traditional jerkbaits. The result is a highly effective jerkbait built to trigger aggressive reaction strikes through a deadly combination of erratic action, long pauses, lifelike sound, and precision casting performance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eRick Clunn Pro Tip: \u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eFish the J121D with aggressive jerk jerk pause cadences and vary the length of your pauses based on water temperature and fish activity. The lure excels around points, bluff walls, timber, grass edges, and suspended bait schools where predator fish are keying on injured forage. Many strikes occur during the pause as the bait slowly suspends while the EBS Baitfish Sound Technology™ continues calling fish in from long distances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', Roboto, 'Segoe UI', 'Helvetica Neue', sans-serif; font-size: 1.4em;\"\u003eLure Specs:\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 10'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Ultra Slow Sink\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .55oz. \/ 15.57g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"129\" height=\"141\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chrome XXX Shad","offer_id":53804036096294,"sku":"LURE-848927035312","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":53804036129062,"sku":"LURE-848927035022","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Bluetreuse","offer_id":53804036161830,"sku":"LURE-848927035152","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804036194598,"sku":"LURE-848927035176","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ginrin","offer_id":53804036227366,"sku":"LURE-848927035206","price":14.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":53804036260134,"sku":"LURE-848927035336","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":53804036292902,"sku":"LURE-848927035640","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Orange Tiger","offer_id":53804036325670,"sku":"LURE-848927035718","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Fire Tiger","offer_id":53804036358438,"sku":"LURE-848927035800","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch","offer_id":53804036391206,"sku":"LURE-848927035862","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":53804036423974,"sku":"LURE-848927035787","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold DIgger","offer_id":53804036456742,"sku":"LURE-848927035732","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfiin Shad","offer_id":53804036489510,"sku":"LURE-848927035220","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":53804036522278,"sku":"LURE-848927035848","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":53804036555046,"sku":"LURE-848927035879","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":53804036587814,"sku":"LURE-848927035886","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":53804036620582,"sku":"LURE-848927035893","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/3531profileHooks.png?v=1788316056"},{"product_id":"sale-item-jerkmaster-121","title":"Sale Item - JerkMaster 121","description":"\u003cp class=\"p1\"\u003eThe slow-sinking JERKMASTER 121 was designed by Team Livingston Pro Hank Cherry to dart\/slash in the 4- to 6-foot range. Cast it a country mile. The JerkMaster 121's darting action unites with EBS MultiTouch TechnologyTM, giving you a mid-depth jerkbait to draw fish from double the distance of a traditional jerkbait. The MultiTouch sound feature effectively provides 3 baits in 1.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4'-6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .54 oz. \/ 15.31g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 4.77\" \/ 12.12cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #4 X3\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"115\" height=\"126\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Gizzard Shad","offer_id":53804038193446,"sku":"LURE-848927015185","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/1518profile_0e5b70fd-f507-43e4-8442-f6449075bbb4.png?v=1788316057"},{"product_id":"flipper-standard-rise-105g","title":"Flipper (Standard Rise 105G)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eFlipper \u003c\/strong\u003eis a truly unique predator lure and the only dive and rise jerkbait to feature a crankbait style lip, giving anglers an unmatched level of versatility. Designed to perform on both aggressive retrieves and traditional jerkbait presentations, the Flipper dives, rises, darts, and wobbles with a lifelike action that consistently triggers reaction strikes from musky, pike, and other apex predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eUnlike traditional jerkbaits, the Flipper produces intense action on a straight retrieve while still maintaining its signature dive and rise characteristics. The rear metal tail adds flash, vibration, and additional wobble while allowing anglers to fine tune the lure's action for a wider gliding presentation or a more controlled rise and dive motion. An internal weight transfer system improves casting distance and gives anglers the ability to work the bait nose first or tail first during the fall, creating unique triggering actions that predators find difficult to resist. Built for versatility and performance, the Flipper measures 10 inches (25.4 cm) excluding the tail and weighs 3.7 oz. (104.89 g). Whether worked with rod sweeps, straight retrieves, or pause and rise presentations, the Flipper offers a level of action and adaptability unlike any other lure in its class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eSTEVE HERBECK PRO TIP: Experiment with both aggressive rod sweeps and steady retrieves during the same cast. The Flipper's unique design allows it to excel as both a jerkbait and a swimming bait. Around following fish, pause the lure and allow it to rise naturally, as many strikes occur when predators see the bait change direction and become vulnerable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTrolling Depth: 5’. Suggested trolling speed 1.5mph up to 2.3mph.\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eShallow Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 5'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1.5mph up to 2.3mph\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.3.7oz. \/ 104.9g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 10\u003c\/span\u003e\" \/ 25.4 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e3X Strong, VMC BZ 3\/O X2\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"130\" height=\"142\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Pearl \/ Minnow Sound","offer_id":53804039930150,"sku":"LURE-848927010586","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":53804039962918,"sku":"LURE-848927010593","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":53804039995686,"sku":"LURE-848927010463","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Shiner \/ Perch Sound","offer_id":53804040028454,"sku":"LURE-848927010470","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":53804040061222,"sku":"LURE-848927010609","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53804040093990,"sku":"LURE-848927010616","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":53804040126758,"sku":"LURE-848927010623","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":53804040159526,"sku":"LURE-848927010630","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/15524profileSOUND.png?v=1788316061"},{"product_id":"jerkmaster-jr-fw","title":"JerkMaster Jr. FW","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe slow-sinking \u003cstrong\u003eJERKMASTER JR\u003c\/strong\u003e., measuring just over 3.8 inches and weighing .41 oz., was designed to deliver an aggressive darting and slashing action in the 2 to 4 foot depth range. Its erratic movement and slow-sinking profile perfectly mimic a dying shad, making it irresistible to pressured predator fish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eCombined with Livingston’s exclusive EBS Baitfish Sound Technology™, the JERKMASTER JR. emits real biological baitfish sounds that help call fish in from 3 times the distance of traditional jerkbait. The result is a highly effective mid-depth jerkbait capable of triggering aggressive reaction strikes from bass, walleye, and other gamefish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif; color: #1e1e1c; background: whitesmoke;\"\u003eRandy Howell Pro Trip: Jerk Jerk \u0026amp; long pauses are the key to triggering the bite. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 2'-4'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver \/ Slow Sinking \u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .41 oz. \/ 11.62g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 3.86\" \/ 9.80cm \u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 1X Strong, VMC BN #5 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg height=\"129\" width=\"118\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":53804040388902,"sku":"LURE-848927023036","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804040421670,"sku":"LURE-848927023173","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Pro Blue","offer_id":53804040454438,"sku":"LURE-848927023517","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":53804040487206,"sku":"LURE-848927023647","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Beauty Shad","offer_id":53804040519974,"sku":"LURE-848927023029","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Blue Back Chrome","offer_id":53804040552742,"sku":"LURE-848927003076","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Ayu","offer_id":53804040585510,"sku":"LURE-848927023197","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Hitch","offer_id":53804040618278,"sku":"sku-43815226507485","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Rainbow Smelt","offer_id":53804040651046,"sku":"LURE-848927030782","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Threadfin Shad","offer_id":53804040683814,"sku":"LURE-848927010395","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gold Digger","offer_id":53804040716582,"sku":"LURE-848927010401","price":14.99,"currency_code":"USD","in_stock":false},{"title":"Pink Back Chrome Belly","offer_id":53804040749350,"sku":"LURE-848927015161","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Nashville Shad","offer_id":53804040782118,"sku":"LURE-848927036845","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":53804040814886,"sku":"LURE-848927036876","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":53804040847654,"sku":"LURE-848927036883","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":53804040880422,"sku":"LURE-848927036890","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Sexy Silver Blue","offer_id":53804040913190,"sku":"LURE-848927015796","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Brook Trout","offer_id":53804040945958,"sku":"LURE-848927015765","price":14.99,"currency_code":"USD","in_stock":true},{"title":"PLV","offer_id":53804040978726,"sku":"LURE-848927015772","price":14.99,"currency_code":"USD","in_stock":true},{"title":"The Joe Corn","offer_id":53804041011494,"sku":"LURE-848927015789","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/14164profileHooks_754a3793-3596-4ca0-bec3-19a3bc471282.png?v=1788316062"},{"product_id":"flipper-slow-rise-125g","title":"Flipper (Slow Rise 125G)","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eFlipper\u003c\/strong\u003e is a truly unique predator lure and the only dive and rise jerkbait to feature a crankbait style lip, giving anglers an unmatched level of versatility. Designed to perform on both aggressive retrieves and traditional jerkbait presentations, the Flipper dives, rises, darts, and wobbles with a lifelike action that consistently triggers reaction strikes from musky, pike, and other apex predators\u003c\/span\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eUnlike traditional jerkbaits, the Flipper produces intense action on a straight retrieve while still maintaining its signature dive and rise characteristics. The rear metal tail adds flash, vibration, and additional wobble while allowing anglers to fine tune the lure's action for a wider gliding presentation or a more controlled rise and dive motion. An internal weight transfer system improves casting distance and gives anglers the ability to work the bait nose first or tail first during the fall, creating unique triggering actions that predators find difficult to resist. Built for versatility and performance, the Flipper measures 10 inches (25.4 cm) excluding the tail and weighs 4.3 oz. (121.9 g). Whether worked with rod sweeps, straight retrieves, or pause-and-rise presentations, the Flipper offers a level of action and adaptability unlike any other lure in its class.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman'; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003eSTEVE HERBECK PRO TIP: Experiment with both aggressive rod sweeps and steady retrieves during the same cast. The Flipper's unique design allows it to excel as both a jerkbait and a swimming bait. Around following fish, pause the lure and allow it to rise naturally, as many strikes occur when predators see the bait change direction and become vulnerable\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eDeep Diver\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 8'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e1.5mph up to 2.3mph\u003c\/span\u003e\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.4.3oz. \/ 121.9g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 10\u003c\/span\u003e\" \/ 25.4 cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003cspan style=\"font-size: 11.0pt; line-height: 107%; font-family: 'Calibri',sans-serif; mso-ascii-theme-font: minor-latin; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA;\"\u003e3X Strong, VMC BZ 3\/O X2\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"125\" height=\"137\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Blue Shiner \/ Perch Sound","offer_id":53804041339174,"sku":"LURE-848927010913","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Lucky Charm \/ Cisco Sound","offer_id":53804041371942,"sku":"LURE-848927011590","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl \/ Minnow Sound","offer_id":53804041404710,"sku":"LURE-848927011583","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Fire \u0026 Ice \/ Perch Sound","offer_id":53804041437478,"sku":"LURE-848927010906","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Chaos \/ Cisco Sound","offer_id":53804041470246,"sku":"LURE-848927010920","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Natural Perch \/ Perch Sound","offer_id":53804041503014,"sku":"LURE-848927011613","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Black Perch \/ Perch Sound","offer_id":53804041535782,"sku":"LURE-848927011620","price":19.99,"currency_code":"USD","in_stock":true},{"title":"Yellow Perch \/ Perch Sound","offer_id":53804041568550,"sku":"LURE-848927011637","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/15595profileSOUND_7652c614-2e0f-4531-8e28-42489b1143b0.png?v=1788316062"},{"product_id":"monster-mike-stick-master-127","title":"Monster Mike - Stick Master 127","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003eSTICKMASTER 127\u003c\/strong\u003e is a versatile 127mm (5-inch) jerkbait that can be fished in more ways than traditional jerkbaits. Building on the proven success of the original StickMaster, this slightly larger version gives anglers the ability to generate more strikes while completely motionless, as Livingston’s proven EBS Baitfish Sound Technology™ continues calling fish in even on the pause.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe STICKMASTER is also the only jerkbait in the Livingston lineup that features a subtle float back action, creating a unique presentation that often triggers reaction strikes from pressured predator fish. The combination of lifelike action, slight float back movement, and real biological baitfish sounds makes the STICKMASTER 127 irresistible to bass, walleye, and other gamefish. \u003c\/span\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eDesigned to draw fish in from three times the distance of traditional lures, the STICKMASTER 127 delivers unmatched versatility and fish catching performance in a premium jerkbait platform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eEthan Greene Pro Tip: Work the STICKMASTER 127 with sharp jerks followed by long pauses to take full advantage of its unique float back action. Many strikes occur while the bait is sitting nearly motionless and emitting real biological baitfish sounds. Ideal for targeting suspended bass, and pressured fish around points, grass edges, docks, and transition areas.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eSOUND:\u003c\/strong\u003e Original (Croaker in Distress)\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Jerkbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e 4' 6'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e Shallow Diver\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e .89 oz. \/ 25.24g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e 5\" \/12.7cm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e EBS Smart Chip, Rattles\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e 2X Strong, Mustad #2 X2\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"115\" height=\"126\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Chartreuse Shad","offer_id":53804042223910,"sku":"LURE-848927009979","price":12.99,"currency_code":"USD","in_stock":false},{"title":"Blue Pearl","offer_id":53804042256678,"sku":"LURE-848927010180","price":12.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":53804042289446,"sku":"LURE-848927009986","price":12.99,"currency_code":"USD","in_stock":true},{"title":"XXX Shad","offer_id":53804042322214,"sku":"LURE-848927009993","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/2603profileHooks_34e9d878-bbaa-4858-a05a-7c85dac41d83.png?v=1788316064"},{"product_id":"jerkmaster-deep-plus-jerkmaster-121-dp","title":"Jerkmaster Deep Plus (Jerkmaster 121 DP)","description":"\u003cp class=\"isselectedend\"\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eThe\u003cstrong\u003e JERKMASTER 121 Deep Plus\u003c\/strong\u003e, equipped with Livingston’s EBS Baitfish Sound Technology™, is a slow-sinking jerkbait built for precision, distance, and deadly performance on long pauses. Its unique body profile and specialized lip design create an aggressive darting action capable of reaching depths up to 15 feet, making it ideal for targeting suspended fish in deeper water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eAn advanced internal weight transfer system delivers exceptionally long casts, allowing anglers to efficiently cover more water and stay on fish longer. Combine lifelike action, extended pause performance, and the proven fish-calling power of EBS Technology™, and the JERKMASTER 121 Deep Plus becomes a serious weapon for triggering reaction strikes from pressured predators.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy Howell Pro Tip: “The key with the 121 DP is making long casts and letting the bait get down to its maximum depth before starting your cadence. Most anglers start working it too early.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eRandy recommends:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUsing a jerk-pause-jerk retrieve with varied pause lengths. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eTargeting deeper transition areas, bluff walls, and suspended fish. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eLetting the bait suspend naturally during the pause — many strikes happen when the lure is sitting still. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eUsing lighter line to help the bait reach its full diving depth and maintain a more natural action. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"mso-bidi-font-size: 12.0pt; font-family: 'Arial',sans-serif;\"\u003eIn colder water or pressured conditions, Randy suggests extending pauses up to 5–10 seconds to give bass time to commit to the bait.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv data-label=\"Heading\" id=\"e-1682374334393\" class=\"element-wrap\" data-icon=\"gpicon-heading\" data-ver=\"1\" data-id=\"1682374334393\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs\" data-gemlang=\"en\" data-exc=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-label=\"Text Block\" data-key=\"text-block\" id=\"e-1682374334416\" class=\"element-wrap\" data-icon=\"gpicon-textblock\" data-ver=\"1\" data-id=\"1682374334416\"\u003e\n\u003cdiv class=\"elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf_gs-text-paragraph-1\" data-gemlang=\"en\" data-exc=\"\"\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eType:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eJerkbait\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDepth:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e12'-15'\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAction:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eSlow Sinking\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWeight:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e.59 oz \/ 16.73g \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLength:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e4.76”\/ 12.09 cm\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eEBS Smart Chip\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHooks:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e#4 x 3 \u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"132\" height=\"144\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Livingston Lures","offers":[{"title":"Nashville Shad","offer_id":53804042354982,"sku":"LURE-848927014560","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Gilly","offer_id":53804042387750,"sku":"LURE-848927014577","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Smooth Shad","offer_id":53804042420518,"sku":"LURE-848927014584","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Cali Gold","offer_id":53804042453286,"sku":"LURE-848927014591","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Chrome XXX Shad","offer_id":53804042486054,"sku":"LURE-848927014607","price":15.99,"currency_code":"USD","in_stock":true},{"title":"Blue Pearl","offer_id":53804042518822,"sku":"LURE-848927014614","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Money Clown","offer_id":53804042551590,"sku":"LURE-848927014621","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Chartreuse Shad","offer_id":53804042584358,"sku":"LURE-848927014638","price":16.99,"currency_code":"USD","in_stock":true},{"title":"Rainbow Smelt","offer_id":53804042617126,"sku":"LURE-848927014652","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/ChartreuseShad_123bcf88-5241-4676-a709-65b29f4c499c.png?v=1788316064"},{"product_id":"walleye-minnow-90","title":"Walleye Minnow 90","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye Minnow 90 \u003c\/span\u003e\u003c\/strong\u003eis a versatile lure designed for both casting and trolling applications. Its sleek baitfish profile and radical side to side swimming action perfectly imitate the movement of a fleeing minnow, creating an irresistible presentation for walleye, bass, pike, and other predatory species. Whether worked along weed edges, over structure, or through open water, the Walleye Minnow 90 delivers the lifelike action needed to trigger aggressive strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eAt the heart of the lure is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology, which allows anglers to select natural forage sounds such as perch, minnow, or panfish. By combining realistic swimming action with authentic baitfish sounds, the Walleye Minnow 90 creates a multi-sensory presentation that helps predators locate the lure from beyond their normal visual range. The result is a highly effective bait capable of attracting fish, holding their attention, and triggering strikes when traditional lures fall short. Whether casting or trolling, the Walleye Minnow 90 offers the action, realism, and fish-calling power needed to consistently put more fish in the boat.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP Use the Walleye Minnow 90 around points, breaklines, and baitfish concentrations where predators are actively feeding. Vary your retrieve speed or trolling pace throughout the day to imitate an injured baitfish. Matching the EBS™ sound to the primary forage species in your fishery can further increase effectiveness and trigger more strikes.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 5'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTroll from 4' to 18'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFloating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.45oz. \/ 12.76g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 3.5\u003c\/span\u003e\" \/ 90mm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e2X Strong, VMC BN #6\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\" alt=\"\" width=\"136\" height=\"148\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Limelight","offer_id":53804042977574,"sku":"lure-848927014867","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":53804043010342,"sku":"Lure-848927014874","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Wonder Bread","offer_id":53804043043110,"sku":"Lure-848927014881","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Kiwi","offer_id":53804043075878,"sku":"Lure-848927014898","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Cotton Candy","offer_id":53804043108646,"sku":"Lure-848927014904","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/walleye_minnow_90_Side_View__172P01_Limeligh_848927014867.png?v=1788316066"},{"product_id":"walleye-shad-70","title":"Walleye Shad 70","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; mso-bidi-font-size: 11.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003eThe \u003cstrong\u003e\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003eWalleye Shad 70\u003c\/span\u003e\u003c\/strong\u003e is a versatile hard bait designed to excel in both casting and trolling applications. Engineered to imitate injured or fleeing baitfish, the Walleye Shad 70 produces a natural swimming action that consistently triggers strikes from walleye, bass, pike, and other predatory species. Its realistic profile and lifelike movement make it an effective choice whenever fish are actively feeding on baitfish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"mso-margin-top-alt: auto; mso-margin-bottom-alt: auto; line-height: normal;\"\u003e\u003cspan style=\"font-size: 12.0pt; font-family: 'Arial',sans-serif; mso-fareast-font-family: 'Times New Roman';\"\u003eWhat truly separates the Walleye Shad 70 from traditional hard baits is Livingston’s proven EBS™ (Electronic Baitfish Sound) Technology. Anglers can select natural baitfish sounds such as perch, minnow, or panfish, creating a multi-sensory presentation that not only looks like prey but sounds like prey as well. The combination of realistic action and natural baitfish sounds helps predators locate the lure more easily and commit to strikes when other lures go unnoticed. Whether cast around structure, worked along weed edges, or trolled across open water, the Walleye Shad 70 delivers the versatility, realism, and fish attracting power serious anglers demand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"font-size: 12.0pt; line-height: 107%; font-family: 'Arial',sans-serif;\"\u003ePRO TIP: The Walleye Shad 70 is especially effective when trolled along breaklines, points, and bait rich flats. Match the EBS™ sound selection to the dominant forage in your fishery and occasionally vary your retrieve or trolling speed to imitate an injured baitfish. Many strikes occur immediately after a speed change or directional adjustment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3 class=\"p1\"\u003e\u003cstrong\u003eLure Specs:\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eType:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eCrankbait\u003cbr\u003e\u003cstrong\u003eDepth:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eUp to 4'\u003cbr\u003e\u003cstrong\u003eTrolling:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eTroll to 8'\u003cbr\u003e\u003cstrong\u003eAction:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eFloating\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e.51oz. \/ 14.46g\u003cbr\u003e\u003cstrong\u003eLength:\u003c\/strong\u003e\u003cspan\u003e 2.76\u003c\/span\u003e\" \/ 70mm\u003cbr\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEBS Smart Chip\u003cbr\u003e\u003cstrong\u003eHooks:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eVMC BN X2 #8\u003c\/p\u003e\n\u003cp\u003e\u003cimg height=\"167\" width=\"152\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0324\/5336\/1795\/files\/FOWARD_FACING_SONAR_BADGE.png?v=1748012031\"\u003e\u003c\/p\u003e","brand":"Livingston Lures","offers":[{"title":"Wonder Bread","offer_id":53804047008038,"sku":"Lure-848927015451","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Firetiger","offer_id":53804047040806,"sku":"Lure-848927015468","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Rain","offer_id":53804047073574,"sku":"Lure-848927015475","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Mardi Gras","offer_id":53804047106342,"sku":"Lure-848927015482","price":14.99,"currency_code":"USD","in_stock":true},{"title":"Purple Phantom","offer_id":53804047139110,"sku":"Lure-848927015499","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0866\/3878\/8902\/files\/walleyeshad70SideView_173P13WonderBread848927015451.png?v=1788316118"}],"url":"https:\/\/rpozarksoutdoors.com\/collections\/jerkbaits.oembed?page=2","provider":"RP Ozarks Outdoors","version":"1.0","type":"link"}